Alex Danson's new Vitality role

​Vitality and England & Great Britain Women’s Hockey have announced one of the most significant partnerships in the sport’s history, as part of a landmark three-year deal.
The new partnership sees the health, life and investment company, become Principal Partner of England & GB Women’s Hockey teams (with Vitality’s logo on their shirt), Presenting Partner of FIH Hockey Pro League in Great Britain – which includes both men’s and women’s matches - and Title Partner of the English Women’s Hockey League, now named the Vitality Women’s Hockey League.
England Hockey’s grassroots participation programme will also be renamed Vitality Back to Hockey, with Vitality working closely with England & GB Hockey to drive visibility of the game and encourage many more people to try out or return to the sport.
The partnership will provide support to the game and further raise its profile as part of Vitality’s ongoing commitment to women’s sport and addressing the significant difference that exists in physical activity levels between men and women. Through the multiple aspects of the partnership, Vitality, together with England & GB Hockey, will further bring its core purpose to life – to make people healthier and to enhance and protect their lives.
This announcement comes at the start of an exciting year for the sport, with the Tokyo Olympics, FIH Hockey Pro League and EuroHockey Championships.
The announcement also comes at the same time as the insurer announces Trojans raised former Olympic gold medal winning hockey player Alex Danson-Bennett MBE will be joining the Vitality team as a Performance Champion, where she will use her passion and extensive experiences in sport and health to help businesses to motivate and inspire their colleagues to look after and prioritise their health and wellbeing.
As one of the only sports played equally by men and women, hockey holds a unique position meaning it is well placed to drive engagement in physical activity with women in particular, supporting them to try out or return to the game. There has never been a more important time to be involved in women’s sport at all levels, inspiring many more people to become more active and live healthier lifestyles – which is all in-line with our core purpose, to make people healthier and to enhance and protect their lives.”
Speaking about Vitality’s partnership with England & GB Women’s Hockey, Alex Danson-Bennett, who spent her embryo teenage years enthralling crowds at Stoneham Lane, said: “This announcement is fantastic news for the game of hockey and for women’s sport. I am delighted to be joining an organisation that seeks to raise the profile of women’s sport, and I’m sure this partnership will see many more people get involved in the game, become more active and live healthier lifestyles.”